Indonesia unveils a bold strategy to revolutionize its tourism sector, aiming to drive economic growth, attract investment, and boost foreign visitor spending.
Indonesia aims to boost its tourism sector’s role in driving the national economy, as highlighted by National Development Planning Minister Rachmat Pambudy, according to a report by the Indonesian news agency ANTARA.
By the third quarter of 2024, Indonesia had recorded 10.7 million international tourist arrivals, with visitors spending an average of $1,375.08 per trip.
On the domestic front, there were 757.96 million trips made within the country by September 2024.
Deputy Minister for Economic Affairs at the Ministry of National Development Planning, Amalia Adininggar Widyasanti, expressed concerns over Indonesia’s relatively modest foreign exchange earnings from international tourism compared to regional competitors like Thailand, Malaysia, and Singapore.
She pointed out that Indonesia’s annual tourism foreign exchange revenue stands at $17 billion, significantly lower than Thailand’s $64.3 billion. Additionally, she highlighted disparities in average spending per visitor, with Australia at $5,100, Thailand at $1,610, Singapore at $1,060, and Indonesia trailing at just $1,050 per arrival.
Over the next five years, the ministry has set ambitious targets to increase the average spending of international tourists to $1,600 per trip. Additionally, it aims to attract Rp88.7 trillion (approximately $5.59 billion) in tourism-related investments and achieve Rp49.1 trillion (around $3.09 billion) in economic contributions from the 13 designated Priority Tourism Destinations.
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