Thursday, December 12, 2024
The Mantra Terrace Hotel in Brisbane has been sold to new owners, marking a significant change in the local hospitality landscape with future plans underway.
Skyscanner Unveils Next-Generation Advertising Solution with Skyscanner Ads Platform
Skyscanner has launched a cutting-edge advertising solution, the Skyscanner Ads Platform, developed in collaboration with airlines, online travel agents, media agencies, and travel brands. This platform is designed to assist partners in navigating the ever-evolving digital advertising landscape, offering powerful tools to drive meaningful engagement.
What is the Skyscanner Ads Platform?
The Skyscanner Ads Platform harnesses first-party data from Skyscanner’s vast global audience of more than 110 million monthly travelers, integrated with advanced proprietary technology. This enables advertisers to connect with new, highly relevant audiences in a privacy-compliant environment.
With 51% of Skyscanner users unsure of where to travel next, the platform provides brands with an opportunity to engage a wide audience actively seeking inspiration, all without relying on third-party cookies or other tracking technologies.
Smart Advertising Tools for Enhanced Campaigns
Expanding on the success of its existing native advertising formats, the platform introduces an advanced ad server and management system. Powered by sophisticated deep learning algorithms, these tools allow advertisers to seamlessly launch, monitor, and optimize contextual ad campaigns within Skyscanner’s marketplace. The platform ensures that the right ad reaches the right audience at the right time.
Advertisers can adjust their spend in real-time, using in-depth insights into traveler preferences, behaviors, and motivations to implement highly targeted, data-driven strategies for optimal performance.
Innovation with Predictive Insights
A standout feature of the Skyscanner Ads Platform is its predictive recommendation tool. This smart tool analyzes real-time market trends and campaign performance to offer tailored insights, helping advertisers discover new opportunities for growth and maximize their advertising impact.
This advanced solution promises to redefine how brands connect with the travel audience, delivering precise and impactful campaigns that drive engagement and conversions.
