Following the successful establishment of the first Convention & Tourism Assessment Areas (CTAA) in Salt Lake County, Visit Salt Lake (VSL) is bolstering its financial team by welcoming Brayden O’Brien as the new Senior Financial Analyst. With expanded budgets and a slew of new initiatives and programs, VSL anticipates a more intricate financial landscape, necessitating heightened financial analysis. O’Brien’s appointment brings a wealth of expertise and a deep-rooted enthusiasm for Salt Lake to this newly forged role.
In his capacity, Brayden will diligently scrutinize VSL’s internal performance and its external ramifications, ensuring the prudent allocation of resources to foster the efficient growth of Salt Lake’s visitor economy. Additionally, he will play a pivotal role in streamlining financial operations across various VSL programs, encompassing the Salt Lake Ski Super Pass, Connect Pass, Cottonwood Connect transit program, and the recently revitalized VSL membership program.
“We’re so pleased to have Brayden on board,” said Bart Blaisdell, Chief Financial Officer. “He brings a wealth of knowledge to our team and his enthusiasm for policy and community development make him make a meaningful contributor to our team as we market this amazing destination to potential visitors.”
“It’s an exciting time to join Visit Salt Lake,” said O’Brien. “With the newly created CTAA areas, it’s important we carefully monitor and analyze key components so we can present the true ROI of these programs to our member hotels, elected officials, and municipalities. I’m eager to make a join this this professional team and make a difference.”
Prior to his tenure at Visit Salt Lake, O’Brien held the position of Financial Controller at Particl, a technology firm lauded as a Silicon Slopes Startup of the Year in 2022. During his tenure, he laid the groundwork for scalable growth by instituting robust financial operations, thereby fortifying financial and accounting systems, processes, and reporting mechanisms. Brayden embarked on his professional journey at KPMG in the Bay Area of California following the completion of his B.S. degree in finance and accounting at Utah State University. He holds a CPA license in California.
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