Wednesday, June 11, 2025
Air India, a leading global airline in India, has unveiled a groundbreaking partnership with Loyyal, a pioneer in blockchain-based loyalty solutions, introducing a fresh and innovative strategy to enhance its frequent flyer program. This strategic collaboration offers a fresh and unique advantage to Maharaja Club members, allowing them to earn valuable Maharaja Points on everyday purchases from some of the world’s most recognized brands across the USA and the UK.
As part of this new initiative, members of the Maharaja Club will have the opportunity to accumulate points by shopping with well-known international brands such as Walmart, Victoria’s Secret, New Balance, GAP, Victorinox, and Alamo. With additional global partners expected to join the program soon, this collaboration promises to continuously expand the network of brands where Maharaja Club members can earn points, offering even more opportunities for reward accumulation.
This partnership with Loyyal introduces a revolutionary way for Maharaja Club members to earn points. Whether shopping for fashion, beauty products, or essential household goods, every purchase made with participating brands brings members closer to their next rewarding travel experience. These points can later be redeemed for exciting travel benefits, such as award flights or cabin upgrades with Air India, making the program a powerful tool for frequent travelers seeking to enhance their flying experience.
The versatility of the program allows members to earn points on a broad spectrum of purchases. Whether indulging in luxury goods or simply picking up everyday essentials, Maharaja Club members can make the most of their spending. Each brand in the network offers different point-earning rates, ensuring that members can optimize their rewards by selecting purchases that align with their preferences.
Here are some examples of the point-earning structure with participating brands:
- Walmart: Earn as many as 99 Maharaja Points for every USD 100 spent
- Victoria’s Secret: Receive 310 Maharaja Points for each GBP 100 spent
- Victorinox: Accumulate 300 Maharaja Points for every USD 100 spent
- New Balance: Get 45 Maharaja Points for every USD 100 spent
- GAP: Collect 180 Maharaja Points for each USD 100 spent
This diverse earning structure ensures that members can accumulate points across a wide range of categories, from high-end fashion to practical, everyday items. The flexibility of the rewards program reflects Air India’s commitment to offering its loyal customers value beyond the traditional boundaries of airline travel.
In addition to the new rewards program, Air India has also recently undergone a comprehensive overhaul of its frequent flyer program, now rebranded as the Maharaja Club. This relaunch includes a simplified structure, customer-friendly features, and redefined membership tiers, all aimed at enhancing the overall experience for its members. The refreshed identity of the Maharaja Club not only elevates the program’s appeal but also strengthens its position as one of the premier loyalty programs in the aviation industry.
As part of its membership in the esteemed Star Alliance, Air India provides Maharaja Club members with exclusive benefits and global recognition across the extensive network of partner airlines. This gives members the opportunity to enjoy seamless travel experiences and access perks across numerous destinations worldwide. Whether it’s priority check-in, lounge access, or special offers with Star Alliance partners, Maharaja Club members are treated to a world-class travel experience from the moment they begin their journey.
Over the past 18 months, Air India has significantly expanded the Maharaja Club program, adding over 50 new partners to its growing portfolio. This expansion not only enhances the value of the program but also increases the opportunities for members to earn rewards and enjoy recognition, whether they are traveling for business or leisure. With each new partner, the Maharaja Club becomes even more versatile, offering members new ways to maximize their benefits and create unforgettable travel experiences.
In conclusion, Air India’s innovative partnership with Loyyal is a game-changer for Maharaja Club members, providing them with unique opportunities to earn rewards through everyday purchases. With a refreshed program, a growing network of partners, and exclusive benefits from Star Alliance, the Maharaja Club continues to set a new standard in frequent flyer loyalty programs, ensuring that every journey with Air India is not only memorable but rewarding.
