Saturday, May 24, 2025
Marriott International has unveiled its newest hotel brand, Series by Marriott, a midscale and upscale collection aimed at providing budget-conscious travelers with exceptional value without sacrificing quality. This new brand marks a significant milestone in Marriott’s continued expansion and diversification of its global portfolio. Series by Marriott makes its debut through an exciting collaboration with Concept Hospitality Private Limited (CHPL), a well-established hotel operator in India, further strengthening Marriott’s presence in regional hotel markets.
A Strategic Partnership
The partnership between Marriott and CHPL is a pivotal move for both companies. Through this collaboration, The Fern brands—The Fern, The Fern Residency, and The Fern Habitat—will transition into exclusive affiliates of Series by Marriott. This allows Marriott to integrate locally beloved hotel brands into its global network, increasing its footprint in India and beyond. Marriott’s ability to expand into new markets while preserving the unique identity and charm of regional brands is a key feature of this partnership.
Marriott’s approach is two-fold: it enhances its global portfolio while also introducing regionally tailored experiences. By aligning The Fern brands with Series by Marriott, the collaboration offers travelers access to a broader range of high-quality, midscale, and upscale hotels without compromising on the distinctive features of The Fern’s existing offerings. This expansion is particularly important as Marriott continues to deepen its commitment to meeting the needs of today’s diverse traveler.
Expanding Marriott’s Regional Presence
One of the standout aspects of Series by Marriott’s introduction is its expansion into regional hotel markets, particularly in India. The partnership will see Marriott’s global influence grow while tapping into local demand for affordable yet high-quality hotel stays. India, with its rapidly growing travel and hospitality sector, presents significant growth opportunities. Through Series by Marriott, Marriott can now cater to budget-conscious travelers who seek the convenience and standards of an international brand, but with the added bonus of local authenticity.
The Fern brands, which are renowned for their sustainability practices and focus on eco-friendly initiatives, will continue to operate under their respective names. This allows Marriott to capitalize on the local recognition and customer loyalty that The Fern has built over the years. At the same time, Series by Marriott will incorporate the trusted services that Marriott Bonvoy members have come to expect, further solidifying Marriott’s position as a leading hospitality provider.
Series by Marriott: Offering Quality and Value
Series by Marriott is designed with a focus on offering value without compromising quality. Whether in midscale or upscale markets, the brand promises guests a consistent experience marked by attention to detail and high standards. Hotels under the Series by Marriott umbrella will feature key amenities that ensure a pleasant stay, including clean and comfortable rooms, complimentary Wi-Fi, daily refreshments, and access to modern fitness centers and meeting facilities.
This approach resonates with today’s increasingly budget-conscious traveler, who still demands high-quality accommodations and services. Series by Marriott answers that call by balancing affordability with the reliability and global standards Marriott is known for. Guests can expect a seamless experience across the brand’s properties, which will vary in size and design but share core values of hospitality excellence.
The Future of Series by Marriott
Looking ahead, Marriott’s plans for Series by Marriott are ambitious. The brand is not only focused on expanding its presence across India but also aims to scale in key international markets, including the US, Europe, the Caribbean, Latin America, and the Middle East. As Marriott continues to expand its global network, Series by Marriott offers an ideal solution for travelers seeking affordable options in both emerging and established markets.
The collaboration with CHPL and the introduction of Series by Marriott also opens new doors for Marriott Bonvoy, the company’s travel loyalty program. As more properties join the network, Marriott Bonvoy members will gain access to additional options for earning and redeeming points across the Series by Marriott portfolio, further enhancing the appeal of the program to travelers worldwide.
Strengthening Marriott’s Competitive Edge
In an increasingly competitive global hospitality landscape, Marriott International’s decision to launch Series by Marriott positions the company as a forward-thinking leader in the midscale and upscale hotel sectors. The brand’s emphasis on quality, value, and local character ensures that Marriott can meet the evolving needs of global travelers. By partnering with Concept Hospitality and aligning with The Fern brands, Marriott has taken a significant step in strengthening its market presence in India, where the hospitality sector is experiencing rapid growth.
Series by Marriott’s focus on providing accessible, high-quality accommodations for a wide range of travelers positions the brand for success in an evolving market. As the global travel industry continues to recover and grow, Marriott’s strategic investments in expanding its brand portfolio through partnerships like the one with CHPL will undoubtedly prove advantageous in attracting diverse segments of the travel population.
Ultimately, Series by Marriott represents a fresh chapter for Marriott International. With a vision that blends global standards with local flair, the brand has the potential to become a favorite for both leisure and business travelers seeking affordability without compromising on quality.
