Western Australia’s Broome Unveils 4,000 Discounted Airfares And Special Regional Experiences To Stimulate Local Tourism And Economic Growth

Broome Tourism Receives Boost with Discounted Airfares and Exclusive Regional Experiences

The tourism sector in Broome, a popular destination in Western Australia, is receiving a significant boost with the introduction of over 4,000 discounted airfares and exclusive regional experiences. These initiatives, aimed at supporting the local economy and encouraging tourism, are set to enhance Broome’s appeal to both domestic and international visitors. The Cook Government, alongside Tourism WA, has spearheaded this effort to increase regional visitation and foster economic growth for the Kimberley region.

Virgin Australia has introduced low-cost airfares on its Perth to Broome route, with one-way fares starting as low as \$199. This promotion, valid for travel between 25 August and 26 October 2025, will make Broome more accessible to tourists looking to explore this iconic part of Western Australia. In addition, Nexus Airlines is offering discounted flights from regional Western Australia cities, such as Geraldton, Karratha, and Port Hedland, into Broome, with fares starting from \$199 one-way, further increasing access to this stunning destination.

Route-Specific Discounts:

• Geraldton to Broome: \$399 one-way
• Karratha to Broome: \$299 one-way
• Port Hedland to Broome: \$199 one-way

These discounted airfares are available on a first-come, first-served basis, encouraging travelers to book early before tickets sell out. The initiative ensures that more people can experience Broome’s natural beauty at an affordable price.

Supporting Regional Tourism Amid Jetstar Asia Flight Cancellations

The introduction of discounted airfares is a part of a broader strategy to boost tourism in the Kimberley region, particularly after the closure of Jetstar Asia and the subsequent cancellation of the Broome-Singapore flight route. This strategic effort by the Cook Government and Tourism WA is designed to compensate for the loss of international flight connections by making it easier for domestic travelers to visit the area. The initiative aligns with the state’s ongoing focus on economic diversification, encouraging tourism as a key pillar of regional development.

In addition to the affordable airfares, the Cook Government is working with the Broome Visitor Centre to offer visitors 25% discounts on a range of local tours and experiences. These vouchers, available from 15 July to 31 October 2025 (or until sold out), provide an excellent opportunity for travelers to experience the best of what Broome and the Kimberley region have to offer, from iconic attractions to unique cultural encounters.

Aiming for a Tourism Revival

In 2024, Broome welcomed nearly 240,000 overnight visitors, most of whom were domestic travelers. This year, thanks to the combination of discounted airfares and exclusive regional experiences, Broome is expecting a significant increase in visitors, both from Australia and abroad. The efforts to promote affordable travel to the region are expected to solidify Broome’s reputation as a must-visit destination in Western Australia, while providing much-needed support to local businesses.

Regional Economic Impact

The promotion of discounted airfares and tours is not only beneficial to tourists but also to the local economy. By increasing tourism numbers, the initiative will provide a much-needed boost to regional businesses, from accommodations to local tour operators. These efforts are in line with the Cook Government’s broader strategy of diversifying the economy of Broome and the Kimberley region, ensuring long-term sustainability and growth for the area.

Visitors eager to take advantage of these exclusive deals can book their discounted flights through Virgin Australia’s website, Nexus Airlines, or the Broome Visitor Centre’s platform. The promotional fares provide an affordable option for those seeking to explore the stunning landscapes and cultural offerings of Broome and the Kimberley region.

Broome – A Gateway to Unforgettable Adventures

Broome, with its breathtaking landscapes, rich cultural heritage, and unique attractions, has long been a favored destination for travelers. The availability of discounted airfares and exclusive tours presents an ideal opportunity for visitors to discover the beauty of the Kimberley region. Backed by the Cook Government, these efforts reinforce Broome’s status as a leading travel destination and underscore the state’s dedication to boosting tourism in regional areas.

“While the closure of Jetstar Asia’s Broome to Singapore flights was unfortunate, we are reinforcing our commitment to enhancing regional connectivity. These discounted fares and tours highlight how we are supporting regional tourism and diversifying our economy. I encourage anyone looking to explore the Kimberley to take advantage of this offer,” said a government spokesperson.

Conclusion

Broome and the Kimberley region offer some of Western Australia’s most dramatic landscapes, rich cultural experiences, and unique wildlife. The introduction of discounted airfares and exclusive tours provides a fantastic opportunity for travelers to explore this exceptional destination while also supporting the local economy. With these initiatives in place, Broome is set to continue its rise as a top destination for both domestic and international travelers.

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