Monday, June 9, 2025
IMEX Frankfurt 2025, held from May 20–22 in Germany, is one of the world’s most influential trade shows for the global meetings and events industry. Backed by the U.S. International Trade Administration and supported by European tourism boards, it brings together over 12,000 participants and more than 3,100 exhibitors from 150 countries. IMEX acts as a dynamic platform for innovation, sustainability, and strategic growth within the business events sector, promoting the exchange of technology and global partnerships in meetings, incentive travel, exhibitions, and destination management.
Chez Emotion Event Management: Pioneering Corporate Events with Purpose
Based in Luxembourg, Chez Emotion Event Management is a rising force in the corporate event landscape. Known for organizing high-impact events across healthcare, business, and select private sectors, the company is gaining recognition for its use of AI-driven personalization, digital invitations, and its firm stance on sustainability. Chez Emotion operates with a clear focus on environmentally responsible design—eschewing printed invitations, minimizing waste, and optimizing logistics through tech. While rooted in traditional corporate event formats, the company is now expanding its services through a new Destination Management Company (DMC) division, developing immersive, culturally rich experiences for corporate groups and incentive clients in Luxembourg and surrounding regions.
Chez Emotion at IMEX: Innovation and Expansion
Representing Chez Emotion at IMEX Frankfurt 2025, Event Manager Aline Fontana emphasized the growing influence of artificial intelligence in event experiences. At a Luxembourg-themed corporate reception the previous evening, AI technology was used to customize welcome messages and generate real-time badges—subtle yet powerful integrations that enhance guest engagement and operational flow. These AI features allow the event experience to adapt live to each attendee, offering a more personalized, data-responsive approach.
The event highlighted Luxembourg’s broader national identity as a technology and AI-forward destination. Fontana described the atmosphere at the stand as vibrant, with strong attendance and business engagement, reflecting the country’s all-year-round commitment to innovation in event hosting and digital integration.
Chez Emotion’s core focus remains on corporate and hospital-sector events, including conferences, celebrations, and recognition programs. However, there is a clear and deliberate move toward expanding inbound DMC services. Fontana explained that the development of the DMC side of Chez Emotion is a strategic forward step, aiming to position Luxembourg as a full-service corporate destination with tailored packages including venue sourcing, themed city tours, pride park events, and logistical management.
The emphasis on digital-only invitations and communications is part of the company’s long-standing commitment to sustainability. By eliminating printed materials and optimizing digital tools, Chez Emotion reduces its environmental impact while also aligning with the EU Green Deal principles and Luxembourg’s national tourism development strategy, which supports low-emission tourism practices and responsible business event hosting.
Resilience After the Pandemic
The global pandemic was, in Fontana’s words, a “horrible” period for the events industry. With mass cancellations and severe operational limitations, the company was forced to halt in-person gatherings and quickly adapt to virtual formats. Chez Emotion embraced technology-driven event platforms, contactless check-ins, and hybrid event models that allowed for both in-person and remote participation.
Yet, despite the difficulties, the company emerged stronger. By reacting quickly to the shifting landscape, adopting emerging technology, and remaining agile, Chez Emotion achieved a rapid post-pandemic recovery. Fontana described the recovery as “winning quickly,” attributing the company’s success to its willingness to reimagine standard procedures and lean into digital solutions during a critical time for the industry.
Today, the company stands as a model for post-pandemic reinvention, reflecting how operational agility, investment in event technology, and sustainable practices can drive renewed growth and client confidence.
AI, DMC, and Future Forward
Chez Emotion’s long-term strategy is centered on fusing AI capabilities with human-centered experiences, reinforcing Luxembourg’s digital brand while deepening its reach across Europe. The company’s expansion into DMC services responds to rising demand from international clients seeking full-service event planning and destination experiences in lesser-explored European hubs.
With IMEX Frankfurt serving as a meeting point for DMCs, venue operators, incentive planners, and corporate travel managers, Fontana’s participation opened doors to new partnerships. She sees the DMC development as a new chapter—“forward” not just in direction, but in mindset.
The company is already exploring collaborations with Luxembourg’s Ministry of the Economy, Luxembourg for Tourism, and Visit Luxembourg, aligning with national efforts to brand the country as a conference-ready, technologically advanced, and sustainable meeting hub.
Sustainable Practices in Event Design
Chez Emotion’s operational values align with the latest guidance from Luxembourg’s Directorate General for Tourism, which promotes responsible business travel and local economic integration. This includes favoring digital infrastructure, supporting green-certified venues, and maximizing local sourcing for event-related goods and services.
By designing events around sustainability, efficiency, and culture, Chez Emotion provides clients with not just logistics—but meaning. Event elements such as pride parks, local cultural tours, and zero-paper policies make each experience not only memorable but mission-driven.
Conclusion: Defining the New Event Standard
Aline Fontana’s presence at IMEX Frankfurt 2025 reflects a broader industry movement: the integration of smart technology, green values, and client experience design into corporate event strategy. Chez Emotion’s approach—merging digital fluency with authentic European hospitality—defines the path forward for midsize event firms adapting to global expectations.
With the continued development of its DMC services, rooted in Luxembourg’s stable infrastructure and tech-friendly reputation, Chez Emotion is set to rise as a leader in intelligent, sustainable, and people-first event management.
At IMEX and beyond, the company demonstrates that events in 2025 must do more than gather people—they must connect responsibly, adapt intelligently, and deliver with purpose.
