IHG Hotels & Resorts Expands UK Leisure Portfolio with Hotel Indigo Torquay, Set to Open on the English Riviera in Late 2025

IHG Hotels & Resorts continues its strategic growth in the UK’s leisure and lifestyle segment with the signing of Hotel Indigo Torquay, a 153-room upscale property located on Devon’s iconic English Riviera. Developed in partnership with The Fragrance Group, this stylish new addition strengthens IHG’s presence in one of Britain’s top coastal tourism hubs and will serve as a key destination for both domestic and international travelers.

Expected to open in the second half of 2025, the hotel will blend the signature design ethos of Hotel Indigo—each inspired by local culture—with modern luxury and stunning sea views. Located in the town of Torquay, alongside Paignton and Brixham as part of Torbay, the hotel will offer year-round holiday appeal with panoramic vistas of Torbay’s beaches, harbor, and marina.

With a rooftop bar, sea-facing terraces, a destination restaurant, full spa, and gym, Hotel Indigo Torquay aims to become a beacon of elevated leisure experiences in Southwest England. It joins a rapidly expanding portfolio of IHG properties in the UK & Ireland, including 19 operating Hotel Indigo hotels and six more under development.

The project also marks IHG’s first partnership with Fragrance Group in the UK and is part of a broader strategy to tap into growth markets outside major metropolitan areas. IHG’s total footprint in the UK & Ireland now includes 363 open hotels and 33 in the pipeline, reinforcing its position as a leader in midscale and luxury hospitality across the region.

With its bold coastal setting and boutique-style approach, Hotel Indigo Torquay is set to become a landmark on the English Riviera, driving tourism, job creation, and a new level of guest experience in Devon.

Hotel Indigo Torquay: A Seaside Retreat with Local Soul
Hotel Indigo is known for crafting properties that reflect the character of their surroundings, and the new Torquay location will be no exception. Nestled in Devon’s historic seaside town, the hotel will offer:

• 153 rooms blending local-inspired design with premium comfort
• A rooftop bar and restaurant with sweeping views of the bay
• Terraces and spa facilities ideal for leisure travelers
• A fully equipped gym for wellness-focused guests

Located in Torquay’s Aziziyah district, the hotel is designed to cater to those seeking both relaxation and adventure on England’s scenic southern coast.

A Strategic Leisure Investment in the UK Market
The signing of Hotel Indigo Torquay aligns with IHG’s strategy to expand in secondary and leisure markets across the UK and Ireland.

IHG’s brand diversity allows it to match hospitality offerings with distinct market needs, and Torquay’s rising popularity as a tourism hotspot makes it a strategic location for long-term investment.

Fragrance Group’s Vision for the English Riviera
Martin Rogers, representing The Fragrance Group, emphasized the significance of the project:
“Torbay is firmly established as one of the UK’s top coastal destinations. With new development along the waterfront, the area is poised for even greater recognition. We’re excited to partner with IHG to deliver a market-leading hotel that will define luxury and lifestyle hospitality in Torquay.”

This collaboration marks the Fragrance Group’s first venture with IHG, a move that could signal additional future partnerships in the UK and Europe.

Part of a Broader Hotel Indigo Expansion
Hotel Indigo Torquay joins a growing family of Hotel Indigo properties across the UK & Ireland, including:

• Hotel Indigo Coventry (opened in 2024)
• Hotel Indigo London – Clerkenwell (slated for Q2 2025)
• Hotel Indigo Leeds (opening Q2 2025)

With 19 operating hotels and six in development, Hotel Indigo is becoming a cornerstone of IHG’s luxury and lifestyle offerings in the region.

IHG’s Strong Presence in the UK & Ireland
As of March 31, 2025:

• IHG operates 363 hotels in the UK & Ireland
• An additional 33 hotels are currently in development
• The portfolio spans across luxury, premium, essentials, and extended-stay brands

IHG’s reach includes Hotel Indigo, InterContinental, Kimpton, voco, Crowne Plaza, Holiday Inn, and Staybridge Suites, among others, catering to a wide range of traveler preferences.

Conclusion
With its stunning coastal location, local design, and international branding, Hotel Indigo Torquay is set to redefine hospitality on the English Riviera. Backed by IHG’s global expertise and Fragrance Group’s visionary development, this landmark hotel will boost Devon’s appeal as a luxury leisure destination and reinforce IHG’s leadership in the UK’s hospitality industry.

As travel continues to rebound and leisure markets flourish, Torquay is poised to welcome a new wave of sophisticated travelers — and Hotel Indigo will be there, delivering authentic experiences with unmistakable style.