Tuesday, March 18, 2025

ONYX Hospitality Group, a leading hotel and resort management company in Southeast Asia, recently hosted a select group of British Airways Holidays sales agents from the UK on an exclusive familiarisation (FAM) trip to Thailand. This carefully curated journey offered agents an opportunity to experience firsthand the exceptional offerings of Amari Phuket, Amari Koh Samui, and OZO Chaweng Samui.
The objective of the trip was to equip these travel professionals with a deep understanding of these renowned resorts, empowering them to confidently recommend the best luxury stays to their high-end clientele. ONYX Hospitality Group designed an immersive itinerary that provided agents with a comprehensive tour of various room categories, public spaces, dining options, and recreational facilities, granting them valuable insights into the distinctive hospitality that defines the Amari and OZO brands.
A Dive into the Amari and OZO Experience
Amari’s reputation for delivering warm, contemporary Thai-inspired hospitality is well established. The brand focuses on providing elevated service, locally inspired design, and world-class amenities. Amari resorts offer modern spaces for guests to unwind and connect, all set in some of Asia’s most sought-after destinations. OZO, on the other hand, caters to travelers who value comfort, convenience, and connectivity. With its stylish accommodations, energizing breakfast options, and prime locations, OZO ensures a seamless stay with thoughtful amenities designed for guests to rest and recharge.
Amari Phuket: Unrivaled Beachfront Bliss
Amari Phuket, located on the pristine sands of Patong Beach, offers guests an unmatched beachfront experience. The resort’s standout feature, the TreePods, provides an intimate dining experience elevated among mature trees, offering stunning views of Patong Bay. After a relaxing day by the pool or exploring the surroundings, guests can enjoy spectacular sunsets from The Jetty or Samutr Bar, two of the resort’s renowned hotspots. The British Airways Holidays sales agents were warmly hosted by Alexandre Huet, Resort Manager of Amari Phuket, during their visit.
Amari Koh Samui: Where Thai Elegance Meets Modern Comfort
Situated on the idyllic Chaweng Beach, Amari Koh Samui combines traditional Thai elegance with contemporary comfort. The resort recently introduced three swimming pools, including a newly opened pool in the Garden Wing, further enhancing its family-friendly appeal. Guests can enjoy spacious accommodations and exquisite dining, with Prego, the island’s top Italian restaurant, offering a memorable culinary experience.
In addition to the new pool, the resort has revamped its Garden Wing, introducing new room categories, such as Superior Pool Side, Superior Pool View, and Superior Garden View rooms. These rooms offer easy access to the pool and lush gardens, ensuring a peaceful retreat for guests. Launching in May 2025, the Tropical Pool Side Connecting Rooms will offer families the ideal balance of privacy and togetherness, featuring connecting doors and balconies that overlook the pool and gardens. Sales agents were guided through this stunning property by Ruud Hulscher, General Manager of Amari Koh Samui.
OZO Chaweng Samui: A Stylish Hub for Modern Travelers
OZO Chaweng Samui, located at the heart of the island’s vibrant Chaweng Beach, offers a sleek and stylish beachfront experience for modern travelers. The resort is perfectly situated for those looking to immerse themselves in the island’s rich culture, nightlife, and attractions. Featuring a free-form beachfront swimming pool, OZO provides guests with a tranquil space to relax after a day of exploration. A dedicated children’s pool adjacent to the main pool ensures that younger guests have a safe and enjoyable space to splash around.
The British Airways Holidays sales agents had the opportunity to tour OZO Chaweng Samui with the hotel’s General Manager, Andrias Ananta, experiencing the vibrant atmosphere and impeccable service that make it a favorite among travelers.
Strengthening Industry Partnerships
Through this exclusive FAM trip, ONYX Hospitality Group reaffirmed its commitment to providing exceptional experiences in Thailand’s most popular destinations. By hosting the British Airways Holidays sales team, the group is ensuring that travel agents can confidently recommend tailored experiences to their discerning clients. This initiative strengthens ONYX’s travel trade partnerships, ensuring its continued success in the competitive luxury hospitality market.
ONYX Hospitality Group continues to lead the way in delivering distinctive and unforgettable stays across Thailand. With an unwavering commitment to excellence, the group’s curated experiences at Amari Phuket, Amari Koh Samui, and OZO Chaweng Samui leave a lasting impression on both guests and travel professionals alike.
