Miral Elevates Abu Dhabi’s M.I.C.E Sector in 2025
In 2025, Miral is significantly advancing Abu Dhabi’s Meetings, Incentives, Conferences, and Exhibitions (M.I.C.E) sector with a series of strategic initiatives and developments. Building on its 2022 collaboration with the Abu Dhabi Convention & Exhibition Bureau (ADCEB), which established the Joint Business Event Fund to attract high-profile business events, Miral continues to enhance the appeal of Yas Island as a premier M.I.C.E destination.
Here’s how Miral and ADCEB are setting the benchmark for M.I.C.E events across the Middle East.
Integrated “Bleisure” Offerings
Yas Island is becoming a prominent “bleisure” hub, combining business and leisure in a seamless manner. The island features world-class attractions like Warner Bros. World
Abu Dhabi and Ferrari World Abu Dhabi, along with cutting-edge venues like the Etihad Arena. Luxury accommodations, such as the Hilton Abu Dhabi Yas Island, provide convenient lodging for M.I.C.E delegates, making it an attractive destination for both business and leisure.
Yas Island offers outstanding event facilities, including the Etihad Arena, with a capacity of up to 18,000 people, perfect for large conferences and exhibitions. The island’s wide range of luxury hotels, such as The WB Abu Dhabi, ensures that delegates have access to high-end, comfortable accommodations, making it easier for them to attend events without compromising on comfort.
Financial Support and Incentives
Miral offers appealing financial incentives to M.I.C.E groups through initiatives like the “Yas Island 7.5” program, which provides a 7.5% rebate on pre-approved spending for groups with over 500 attendees. In addition, ADCEB’s collaboration with Miral offers an extra AED 100 per delegate for eligible groups, positioning Yas Island as a cost-effective option for large-scale events.
Technological Advancements
Miral is embracing cutting-edge technology to enhance the M.I.C.E experience. One such innovation is the FacePass system, a facial recognition technology that enables contactless entry and payments across Yas Island’s attractions. This technology adds a layer of convenience for tech-savvy business travelers, enhancing the overall guest experience.
In an exciting development, Miral has partnered with e& enterprise to create a metaverse project for Yas Island. This virtual experience will provide potential M.I.C.E clients and visitors with a detailed 3D map of the island, allowing them to explore venues and attractions digitally before making in-person commitments. This innovative approach is set to transform the way business events are planned, offering a fully immersive preview of what Yas Island offers.
Commitment to Sustainability
Miral has earned recognition in the Middle East Sustainable 100 for its commitment to sustainability and its alignment with the UAE’s Net Zero by 2050 Strategy. Notable initiatives include the installation of the largest rooftop solar project in the region at Warner Bros. World Abu Dhabi, generating up to 64% of the theme park’s electricity needs during peak periods. These efforts not only contribute to reducing environmental impact but also cater to eco-conscious organizations seeking to host sustainable events.
The Future of M.I.C.E in the Middle Eas
As the M.I.C.E sector continues to evolve, Miral is positioning itself as a leader in innovation. With its forward-thinking approach and investment in state-of-the-art facilities, Miral is set to play a key role in shaping the future of corporate events in the Middle East.
The post Abu Dhabi Pioneers the Future of M.I.C.E in 2025 with Miral’s Innovative Approaches appeared first on Travel And Tour World.
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