Tuesday, November 26, 2024
HUALUXE Hotels and Resorts is expanding rapidly across Greater China, with 20 open hotels and 28 more in development, offering guests a unique Chinese cultural experience.
The ongoing growth of policy benefits, such as the 30-day visa-free entry for numerous countries and 144-hour visa-free transit, has attracted a rising number of international travelers. HUALUXE Hotels and Resorts, a prestigious global brand within IHG Hotels & Resorts, offers guests a deep immersion into Chinese culture and aesthetics across several key destinations in Greater China, including Beijing, Shanghai, Shenzhen, and Xi’an. With a focus on the essence of Chinese hospitality—centered around ‘eat’ and ‘meet’—HUALUXE creates unforgettable experiences that highlight the rich heritage and distinct charm of Chinese culture.
Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “IHG Hotels & Resorts has always been committed to ‘True Hospitality for Good’. We continued to strengthen and enrich the IHG One Rewards loyalty program, dedicated to creating excellent and exciting travel experiences for guests. With the current 30-day visa-free entry for multiple countries, 144-hour visa-free transit and mutual visa exemption policies, more and more inbound tourists are coming to explore the diverse culture of China. Since its establishment in 2012, HUALUXE Hotels & Resorts has not only provided high-quality services in line with international hotel standards but also delivered the essence of Chinese hospitality. The brand has integrated the elegance of Chinese aesthetics into daily life, as seen throughout the hotel. Guests are invited to behold the elegance of tradition at HUALUXE, taking in the unique charm of Chinese culture within a contemporary setting.”
Immersed in the Grace and Tradition of Chinese Culture
HUALUXE delves into the nuanced and spiritual needs of modern travelers, offering a comprehensive approach to Chinese aesthetics through five key brand features. These include ‘One Stay, One Heritage,’ signature food and beverage offerings, garden-inspired spatial designs, and HUALUXE Gatherings. The recently unveiled HUALUXE Shenzhen Bao’an, the first hotel in the Greater Bay Area, is a perfect fusion of local traditions and timeless Chinese beauty. Drawing inspiration from the serene allure of ancient temple retreats, the natural charm of mangrove landscapes, and the intricate craftsmanship of intangible cultural heritage, such as fish lanterns, this hotel celebrates the richness of Chinese culture. The culinary delights, featuring pot dishes, complement the elegant atmosphere, while the symbolic fish and dragon motifs evoke blessings of prosperity. The hotel’s modern interpretation of Chinese aesthetics is woven into every corner—from architecture and gardens to craftsmanship, cuisine, and cultural expression—offering guests an unparalleled cultural experience.
Similarly, HUALUXE Chongqing Science Hall embraces the essence of Chinese aesthetics, with design elements like birds perched on the green river, ancient piers, striking architecture, purple bamboo, and the spirited BA dance. These artistic features create a captivating, multi-sensory environment where guests can fully immerse themselves in the beauty of Chinese culture during their stay.
Through its distinctive brand concept, ‘HUALUXE Gathering,’ the brand highlights the essence of Chinese traditional arts and culture, transforming its hotels into vibrant spaces not just for lodging, but as platforms for engaging with and celebrating China’s Intangible Cultural Heritage. HUALUXE Beijing Xi’nan embraces the flow of the 24 solar terms by offering a variety of cultural activities, such as sandalwood incense burning, sunset tea ceremonies, and guzheng music performances. This fusion of tradition and artistry paints a picture of a new era of creative expression. Meanwhile, HUALUXE Kunming invites guests to engage in artistic practices like tie-dyeing and plant rubbing, allowing them to connect with the natural beauty around them. HUALUXE Shanghai Changfeng Park offers an immersive experience in the delicate craft of making lacquered fans, while HUALUXE Xi’an Tanghua provides opportunities to explore ancient arts such as foil painting, incense making, and cloisonné enameling. These experiences not only showcase traditional craftsmanship but also invite guests to actively participate in preserving and celebrating China’s rich cultural heritage.
Savoring the Culinary Wonders of China
Driven by a passion for Chinese hospitality centered on ‘eat’ and ‘meet,’ HUALUXE dedicates itself to delivering exceptional dining experiences that highlight the finest in Chinese cuisine. The signature restaurant, Cai Feng Lou, honors the deep traditions of Chinese food culture, blending local culinary trends with regional influences. Inspired by the concept of ‘one food, one taste,’ it takes diners on a flavorful journey through diverse tastes and textures. Cai Feng Lou at HUALUXE Xi’an Tanghua has earned the prestigious Black Pearl Restaurant One Diamond award for three consecutive years. Staying true to the principles of traditional Cantonese cuisine, it also incorporates unique local elements and has become a standout for Xi’an’s renowned Biangbiang noodles.
Additionally, the Xian Yan all-day dining restaurant offers a creative fusion of Chinese and Western flavors. Drawing inspiration from the changing seasons, its menu features a variety of HUALUXE Fusion Dishes, designed to reflect the beauty of each season. With inventive themes and a focus on quality, it caters to the diverse tastes of modern travelers, offering rich and dynamic dining options that blend cultural influences from around the world.
HUALUXE Hotels and Resorts currently operates 20 hotels across Greater China, with 28 more in development. Looking ahead, the brand plans to expand at a consistent rate, broadening its presence in additional key travel destinations and sharing the essence of Chinese aesthetic lifestyles with travelers from around the world.
